So, I started at these sites and one of them you’ll see at the bottom is called Asian Cam. And in-house people slash business owners? Okay. So I went into payday loans, which – if anyone’s in the… just as a show of hands, like agency and in-house? Freelancers? Agency people? Any agency people? Two… OK so: enemy… I’m just joking. So it’s got a bit more serious because I wanted to make some money on this SEO thing. Then I started to move onto things like credit cards. So that second bullet point I, my first website I started with something called Bye Bye Mama, which I started when I was a student, which is essentially an affiliate site to help students move into halls for the first time that I’d sell them, like Ikea furniture and things like that.Īnd I made about money at that. So Publicis Groupe is kind of this big, networked digital marketing agency with people like Saatchi and Saatchi and Digitas LPI and Razorfish and all that good stuff.Īnd I worked on some really big clients like Boots and TripAdvisor and Etihad Airways which I had a lot of fun understanding like big global campaigns under multiple languages and literally, can have very difficult problems that those guys had set in order to affect change when it came to organic search.īut I started in much more humble beginnings. It’s because I come from Publicis Groupe beforehand. I want to tell you why I think I’m kinda in the best place to talk to you about how you can have these killing giant concepts. From blue chips to the ‘underbelly’ of SEOĪnd I skip forward kinda 30 years. So you can actually fact-check me, that’s Minnehoma from the 1994 Grand National and that kind of got me into this idea of loving the underdog. Bet on the favourite or something.’ And I took my pound, I bet on that guy and I actually won. My family were like: ‘No, don’t bet on that. And actually was more of a runt of the litter rather than anything else. The horse that I was betting on had no track record whatsoever. But the problem with that particular horse in the Grand National was the odds were 16-1 which… has anyone ever bet on the National? (everyone’s like “no we’re far too cool for that”) – so a lot of people, bet on the Grand National, 16-1 terrible odds and the conditions were known as ‘heavy’, which means like damp sodden ground. I thought, you know, the top looked kind of cool. So I got a pound I could just pick anyone in there. I’m so ‘Everyone in the family’s doing it’ I thought it’d be about fun. So that’s what you do when you’re five years old and you’re in Glasgow. So I’m going to take you back to 1994 where I was five years old and I was sitting with my grandfather and he brings me the local paper, not to tell me about what was happening in the news or to perhaps teach me how to read it – it was actually to place a bet on the Grand National. So there’s some links in there embarrassingly that say “/Brighton”, but in your heads, just be like “/Cambridge” because I actually care way more a bit Cambridge. This is a talk I originally done over at Brighton SEO. I’m Ross, I’m going to be talking about killing giants. Sketchnotes of Ross’s talk by Ann-Marie Miller of Carbon Orange Slide deck: Ross Tavendale – Killing Giants – Optimisey ( 14MB PDF) The new transcribing tool I used had lots of fun trying to understand Ross’s Scots accent so if the transcript doesn’t quite make sense it’ll be me/it – not Ross. The video is embedded below, with a transcript below that. Ross has been there and done it with some big-ticket clients – so the opportunity to have him speak to the Optimisey audience about how to beat the big guys in search was too good to turn down. It was the same talk he’d delivered just a month or so previously at the brilliant BrightonSEO conference. In May 2018, Ross Tavendale came to speak at Optimisey in Cambridge.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |